438 - Idiocy in Major E-Commerce Stores – How Bad Usability Causes Lost Orders
Wow. That’s all I can say right now. I’ve been having an issue for months with my American Express card where about 40%-50% of my online orders with it just fail right out of the shoot. I haven’t been able to figure out why, and neither could they. I used the correct address, I used the correct phone number, and I was assured that leaving out the apostrophe in my last name when entering the cardholder name was not an issue. It was a huge giant mystery to everyone involved.
Thanks to crappy UI design by NewEgg.com, I was able to solve the mystery! See, unlike other stores who actually take the time to try to auth your credit card inline with the store flow, NewEgg does not. And to add to their crappiness, they also don’t email you when your credit card auth subsequently fails. You have to go to their site and wade through several screens to see an unexplained “Attention” link next to your order. I was lucky enought to notice this, since I had ordered something I was pretty anxious to receive.
Oddly enough their crappy multi auth flow is what helped crack this nut. Other sites I just switch cards upon failure chalking it up to the mystery. They wouldn’t let me switch cards on the order, even after calling in…
They had also required that I create an account to order and apply a coupon code I received. Somewhat fair if they want to limit the code, but I could just create another account, so that methoid is a really poor control. Now, you all know me as Myk. That’s how I spell my name. My legal name is Michael, but when I create accounts, I use my common name, since that is how I prefer to be addressed. That is what has been wreaking havoc. I won’t go into details over the whole debacale about why I had to remove the apostrophe from my last name online due to even worse usability issues on major web sites (think SQL escaping folks…)
These stupid sites use my account information name (Myk OLeary) as the name they pass for the credit card authorization INSTEAD OF the specifically requested, and correctly filled out CARDHOLDER NAME (Michael OLeary) field I filled out in the order flow. This abbreviated nickname is unfamiliar, and unused by more than about 6-10 people in the world.
So to all E-Commerce sites (especially large ones like NewEgg.com) – ask for and use the cardholder name provided during the order flow to get a credit card auth, not some randomly provided incorrect account name. I mean, what if I was using my mom’s or my wife’s card to order??? Time to get your heads out of your butts and make your sites work FOR your customers instead of AGAINST them!!!
437 - links for 2007-03-21
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Want to print this out and read it old school style. Funny since it’s a web 3.0 article…
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I’ve been working on an auto survival kit, this looks to have some good ideas in it.
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A disgustingly tru and sad story about the truth of what DRM does to consumers. The only true version of DRM is consumer based -> “Don’t Rip off Musicians”. Let’s cut out the RIAA and record labels. Then maybe the artists will b e happy to start really
436 - links for 2007-03-20
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Looks like a great custom tee store. American Apparel Ts? Forget Cafe Press eh?!
435 - links for 2007-03-18
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This is so cool! I’m adding this to my list of future home automation proojects!!
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REM did a cover of Lennon’s #9 Dream for this project. Expect to see lots of other good music here.
434 - links for 2007-03-17
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Color shifting tiles under heat
433 - links for 2007-03-16
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We need some frames; now’s a good time to pick some up…
432 - links for 2007-03-15
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Amazing! Starts several CM thick and expands to about 6M!! We could have used this in our condo before we moved out, it is EXACTLY what we were looking for. I must see how much these are and what shipping to the US costs…
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Sounds like a fun hike to do with the kids once I get over this sickness that’s been lurking.
431 - links for 2007-03-14
430 - links for 2007-03-13
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Good grief this is ugly.
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March Madness Tourney bracket.
429 - links for 2007-03-10
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Only part of it is really up, so this may not be the best resource at all, but it’s one of very few.
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Some good, some not. Not full as there are way too many sites, but an OK list for a starting point
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Take a look at this later.
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Open Source Project Management and Bug Tracking Software. Looks promising.
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WOW!! This is absolutely amazing!! Skype Prime allows you to setup fee based calling for Skype users who call you. Great for information providers, technical support, etc.
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My wife has promised to bring a White Gummi Bear smoothie by the office later today, I’ll let you know how it goes, but I’ve heard elsewhere from many people that it is so good that it is as addictive as crack. (Insert Homer drool here……………..)
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