I was taking a break around lunchtime at work today and took a quick browse through an old issue of Wired (sorry, I forget which month).  It had a list of hundreds of high tech gadgets and toys.  On the List was Amazing Amanda (WARNING: Flash sound when the page loads.)

This is the first doll I’ve seen that takes advantage of RFID tags.  Yes, you read that right – RFID tags.  There’s one in her neck so she knows what she’s wearing.  There’s one by her mouth so she knows to get mad when you feed her spaghetti when you know full well that she asked for ice cream.

I’ve got to ask.  Who in the heck at Playmates Toys thought this was a good idea??  I’d like to shake their hand.  It’s a massively innovative way to apply a fledgling technology to a new market.  Kudos to you!